Lefsetz Letter = More Notes

Jan 10, 2011 by Justin Wayne

Hi Everyone,

I realise that I haven’t been writing many notes to you guys.  Some people call this a blog, I hate that word, but I understand that many people have “blogs” that they love, so apologies to you guys. It’s essential. This entire show started as a blog, and I’ve been reminded that it’s important to communicate via text from a new friend, Bob Lefsetz.

Bob writes The Lefsetz Letter, an email blog about the new music industry sprouting from the ruins of big music.  He’s not technically literate, nor does he spend money on it as the thing goes directly to your (well, my) email and doesn’t appear on his site. However, despite this shortfall in tech, he gets huge names to write in and posts their replies back out to the email masses. He’s listened to – a great study in where content is king.

What he’s reminded me is how a little stream of consciousness can go a long way in the world of music, and how important is not only to create excellent content, but to direct that straight to your fans. He knows that his fans are on email, and that’s the one medium of communication he focuses on. Another lesson there – focus.

One thing I see artists doing is not maintaining focus in one direction. In particular here at the JW Show, bands will submit music, get played on the show, participate in the live chatroom for a week, and then never return. Why wouldn’t they push another single this way when they had it done? I’d played one AND they’d participated, I would OF COURSE play another tune. It baffles me sometimes.

Anyway, the main focus (see, even I lose focus) of this note was to point out The Lefsetz Letter and to let you know that I’d be blogging more as my research into interactive independent radio starts really getting fruitful as it has been. What an interesting industry to be involved in right now, we should all feel lucky… and scared at the same time.

Have a great week,

~JW